Levi’s Made & Crafted - History

Back in the days, it was common practice for Levi’s representatives  to personally travel to stores that were not yet carrying their brand,  bringing with them a suitcase filled with a selection of their fine  products.
After personally taking the store owner through the offering, they  would leave a sample of the key elements that make a pair of Levi’s  jeans “positively superior”: the Cone denim, the Oilcloth Guarantee  Ticket and of course a copper rivet to hold it all together.
This salesman sample was in use from around 1908 up until the early  1930’s and they thought it would be nice to revisit this particular bit  of  history and base Levi’s® Made & Crafted™ branding and hang tag  on it.
Levi’s Made & Crafted recently opened a pop-up shop at Smith + Butler on 225 Smith Street Brooklyn, NY 11231
  • 21 February 2012
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